Hair N Company (Lancaster, CA)

Some stories don’t need selling — they need to be felt.
When Hair N Company opened their new Lancaster location, they wanted more than exposure.
They wanted the community to see the heart behind the brand: people, culture, and connection.

Hair N Company wasn’t looking for a basic promotional video.
They wanted something real — something that captured the personality of the store and the people who call it home.
The challenge was to showcase a new location while staying true to their established brand identity.

We began the process by talking with the team and listening to their story before we ever rolled a camera.
We focused on:

• Authentic docu-style storytelling

• Highlighting Aniste’s expertise and personality

• Capturing the energy of the store

• Making the community feel seen

In just a few hours on-site, we filmed:

• Candid moments between staff and customers

• Close-ups of products and beauty tools

• Real conversations and laughter

• The store’s atmosphere and flow

The final video was posted on Hair N Company’s social media and took off immediately:

• 36,000+ organic views in one week

• The community responded with comments, messages, and shares

• Increased visibility for their new location

• Strengthened brand connection in the beauty space

Want a story like this for your brand?
👉 Book a Discovery Call at perezandcofilms.com